Can You Taste It? Keep it Juicy. Sausage with ketchup and mustard on a bun with a bite taken. Hot dog with mustard and onions on a bun with a bite taken.

HEAT UP SALES WITH 30 DAYS OF EXCITEMENT

Celebrate a full month of flavor with your consumers’ favorite roller grill items. Highlight craveable options from Johnsonville with bold visuals, eye-catching signage, and fun giveaways that keep everyone coming back for more.

HOW IT WORKS

The promotion is designed to be as simple as possible to execute — no jumping through hoops, lengthy forms, or points to track. If you have an existing exclusive roller grill program with Johnsonville or take on qualifying flavors (see below), you can receive FREE:

Samples of point of sale items: poster, cling, pump topper and wobbler

Exclusive point-of-sale items to drive traffic

Social media kit items

Digital tools such as social media posts to boost awareness

Samples of campaign swag: Backpack, pickle ball racket, bucket hat, can coozie

Fun swag and premiums you can use for events or other activities in your C-stores (while supplies last)

Roller Grill Month is designed to run throughout April, but it can be adapted to boost sales any time of the year by integrating with existing marketing programs and plans.

QUALIFYING PRODUCTS

Core flavors

  • 101558 Ultimate Brat 5:1
  • 101559 Ultimate Italian Sausage 5:1
  • 101541 Smokey Cheddar Sausage 5:1
  • 101553 Jalapeño Cheddar Sausage 5:1
  • 103744 Beef Hot Dog 5:1

LTO flavors

  • 101560 Ultimate Hot & Spicy Sausage/Firecracker Sausage 5:1
  • 102268 Ultimate Cheddar Beer Brat 5:1
  • 104922 Ultimate Philly Style Sausage 5:1
  • 104774 Ultimate Hot Honey Flavored Sausage 5:1
  • 104679 Chipotle Cheddar Sausage 5:1
  • 104680 Pizza Recipe Sausage 5:1
Social media post carousel mocked up in smart phone

DOWNLOAD YOUR CUSTOMIZABLE SOCIAL MEDIA POSTS TODAY

We’ve put together some ready-to-go social posts and images you can use to let followers know you’re rolling out the roller grill love.

Social media post carousel mocked up in smart phone

QUICK TIPS FOR SUCCESS

To get consumers even more excited about your summer and fall flavors, consider:

Giving Away Fun Gifts

Use the swag and premiums offered through this promotion to drive new engagement and valuable traffic.

Looping in Loyalty Members

Tap into your rewards programs to inform your most reliable fans through push notifications or eblasts.

Sampling the Goods

Set up sampling stations to let consumers know how delicious Johnsonville roller grill products truly are.

Spreading the Word on Social Media

Make sure your followers know about new and upcoming Johnsonville selections by sharing fun, engaging, enticing posts.

QUESTIONS OR READY TO GET STARTED?

Your Johnsonville Foodservice rep is always standing by to help, and you can always contact us here through this quick form.